Skip to main content

RentalMind — Beyond the template

Fulcrum Insights / Case StudiesRentalMind · 2026

An experienced operator, a proven method, and a market waiting for something better.

01 / Meet the founder & CEO

Meet Michael
Dinwiddie.

Michael Dinwiddie, Founder and CEO of RentalMind
Michael DinwiddieFounder & CEO, RentalMind

Michael knew the work before he built the software. His team needed a way to run the properties without coming to him for every answer.

He grew his Washington Coast rental company from one property to more than 25. Before that, he worked on customer support systems at Expedia Group. He understood the systems behind a large travel business and the everyday realities of a small operator.

He turned that experience into Hospitality HQ: a Notion operating system for property knowledge, processes, and the team’s day-to-day work. Other operators began paying to use it. Michael spent years selling the system and helping them put it to work.

To take that proven method beyond Notion, Michael partnered with Fulcrum Insights for fractional CTO leadership and development.

Meet Michael at RentalMind

Where RentalMind began

Built in his own business.
Proven in others.

Michael turned the work of running his properties into a system other operators wanted for themselves.

01 / The operator

3 → 17

His portfolio grew from 3 to 17 properties in one month.

The business needed a repeatable way to run.
02 / The method

A method, written down.

His operating system in Notion.

The knowledge could live beyond Michael’s head.
03 / The demand

Other operators wanted in.

A template he sold for years.

The method had already earned a market.

The experience, the method, and the demand were already there.

Illustrated founder history · Michael’s biography and discovery call
Michael, in his own words.RentalMind’s founder introduction · Courtesy of RentalMind
RentalMind / The story

Contents.

All case studiesFour chapters. One transformation.